4 Tips to Prepare Your Website for Voice Search SEO in 2020


Voice search SEO is not just some passing fad in the digital marketing industry and user behavior. People recommended jumping on the train back in 2018. But if you haven’t done it at this point, well now we’re telling you that you absolutely need to. Now.

We are in the middle of a voice-search revolution.

And any business who isn’t jumping on the waves to join is going to get left behind.

How to Prepare Your Website for Voice Search SEO

Back in 2017, the world saw 33 million voice search devices available to the public. 40% of adults made use of them every day. And furthermore, Google’s voice search tool has received 35x more search queries in 2016 compared to 2008.

Now we have Google Assistant, Siri, Bixby, Cortana, Alexa, etc. Any person who owns a capable smartphone can now physically ask their phone questions, and the AI would respond with results pulled from top-ranking sources in search engines. 

By 2020, 50% of all searches will be done through voice. And 30% will happen on-screen.

So here are 4 ways that you can look at to optimize your website and your content for voice search SEO.

#1 Aim for Being on Featured Snippets

Image Credit: Search Engine Land

You hear a lot of SEO experts talking about aiming for Position Zero nowadays. This is otherwise known as Featured Snippets. Google Home and Google Assistant read from these results when they answer voice search queries. Of course, it makes sense for digital and advertising agencies in Perth, New York, Sydney, Vancouver, etc., to aim for this elusive position on the results.

There is no definitive answer on how to get the top spot. But thanks to previous experiments and researches, there are methods you can take to increase the likelihood.

  • Concise answers: Jargon is a no-no. Use layman’s terms always. Customers won’t understand specific language from your area of expertise. So make sure your answers are always clear and digestible for users. Lists have fared very well in featured snippets.
  • Answer questions: Answer the Public is a great place to find common questions on your chosen subject. You can use it as a basis to create your copy.
  • Engaging and interesting copy: Studies show that 99.6% of featured snippets are derived from pages that rank in the top 10. Ranking on number 1 in search results are a no-brainer. So it goes without saying that pages should be well-optimized. That means engaging content, meta descriptions, and internal and external link building.

Voice search queries are also more conversational than written ones. So make sure your copy and your headings reflect this same tone of voice to climb the rankings.

#2 Figure Out Searcher Intent

Voice searches are naturally long-tail search queries. This is due to the conversational nature that comes with speaking out loud. Understanding user intent is a great way of helping you answer your customers’ questions and their needs. 

User’s intent is classified into four main types:

  • Informational intent: This is otherwise known as the most common kind of intent. For a fact, lots of searches conducted on the internet are made up of people looking for information. And in cases like this, searchers have a specific question in mind.
  • Commercial investigation: Refers to searchers who look up specific products and services with the intent to purchase them in the future.
  • Transactional intent: Improvements to the digital world nowadays have opened the way for transactions to be made. A lot of people buy products and avail of services online, and they go on the web to find the best comparisons and purchases.
  • Navigational intent: Searchers with this kind of intent are after a specific website. Take for instance people who are looking for Twitter. They are on their way to Twitter’s website.

#3 Prime Your Website for Speed

Speed is the name of the game for many years now. And since voice search SEO is mostly on mobile, it should go without saying that your website must be optimized for mobile as well. Pages that take more than 5 seconds to load suffer from bounce backs.

Bounce rates on mobile are 9.56% higher than on desktop computers. Mobile users and avid users of voice search SEO are more-likely on-the-go. They won’t have time to hang around.

You can try out Google’s Mobile Friendly Test and proceed to check on Google’s PageSpeed Insights so you get proper advice if you need it.

#4 Polish Your Local SEO

Image Credit: Bright Local

Studies show that 39% of voice-search users look for business information. Now’s a better time than any to optimize your local SEO fully.

  • Make sure your Google My Business Page is up-to-date.
  • Check your NAP to make sure it’s updated and still gives accurate information.
  • Constantly build your online reviews.
  • Maintain and use structured data markup.

The Takeaway

Investing in the powers of SEO (notably voice search SEO) has been proven time and time again to improve online purchases, brand awareness, and even revenue. It’s not too late to invest in voice search. And while it’s true that the field of digital marketing is very competitive, you can still do it. 

And now’s a better time than any to begin your voice search SEO journey.

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