If you want to drive more traffic, raise brand awareness, and increase sales, Google Ads is a great option. Google Ads, formerly known as Google Adwords, is an online advertising site that helps companies find potential customers.
People use Google every day to look for goods and services, and if your ad appears higher on the results list, they are more likely to select you over your rivals.
Moreover, Google stated before that Google Ads don’t really help you increase your visibility in search rankings, which means that SEO is not that easy to achieve just because you have Google Ads by your side.
But it doesn’t stop there.
With Google Ads, you can make a better SEO strategy for your ad campaign. In this article, you will learn how Google Ads can unlock SEO success.
How Google Ads Could Boost Your SEO
Research and Test Target Keywords
One of the most beneficial applications of Google Ads for SEO is keyword research.
Keywords are the foundation of SEO and Google Ads campaigns, and you won’t get much benefit from your SEO campaign unless you target the right keywords. The Keyword Planner Tool from Google Ads is still a common tool for keyword analysis.
Just insert your URL or some keyword ideas, and Keyword Planner will generate suggestions for you.
The following principles can be used to filter your goal keywords:
- The keyword should be applicable to your target audience, as determined by the monthly search volume.
- The keyword should be relevant and important to your business. Not all keywords common with your target audience are appropriate for your brand.
- The keyword competition must be manageable depending on your schedule and budget.
Placing PPC advertising will assist us in determining how important our target keyword is to our target audience, the conversion rate and CTR, and how competitive the target keyword is.
Search Terms Report
Many SEO experts have never seen the Google Ads platform (or dealt with its fresh, confusing configuration), so they have no idea where to start pulling data. The Search Terms report is probably the best place to start.
Any campaign’s Search Terms report can be found in the Keywords section. This report shows the exact search words people used when your ad was enabled. The fact that this study includes the ACTUAL words used is what makes it so important.
Are there any words or phrases that elicit a lot of reactions? Which words are attracting visitors to your site and converting them?
Understanding and focusing on these patterns will help you better understand how searchers – and Google – respond to your PPC campaigns.
The Search Terms Report will help you discover new keywords as well as possible negative keywords. If a search term that isn’t applicable to your ad is triggering your ad, it’s a sign that you can add it to your negative keyword list.
This saves money on search words that aren’t important. You may also figure out which match styles are the most effective for which keywords and searches.
Note that a good SEO strategy targets keywords based on user intent as well as search volume. Short, competitive keywords may generate millions of ad impressions, but it’s not worth focusing your efforts on organically targeting them if the people who are searching for them aren’t clicking through to your site and translating into leads or purchases.
Ad Click-Through Rates (CTRs)
The rate at which your PPC advertisements are clicked is known as the click-through rate (CTR). This figure represents the percentage of people who see your ad (impressions) and then click on it (clicks). CTR is calculated using the following formula:
(Total Clicks on Ad) / (Total Impressions) = Click-Through Rate
In general, you can see your click-through rate in your Google Ads account’s dashboard.
A high CTR usually implies an excellent ad, as many people who have seen it have been persuaded to communicate and react.
But be careful. Is high CTR always great?
A high click-through rate (CTR) does not always imply that your ads are successful. All those click-throughs could end up going nowhere if your ads aren’t focused, costing you a lot of money and resulting in little success for your digital marketing campaigns.
Remember always to examine your AdWords account to see whether any patterns, trends, or common denominators in high-CTR advertising and keywords can be discovered. If you can’t come up with some actionable insights right away, you can do some research.
Geographic Performance Reports
Is a geographic report important for the success of your ad campaign?
The answer is YES.
Geographic reports in AdWords include output data by location. This information can be used to improve campaigns by recognizing the best and worst-performing states, creating new bid modifiers for particular cities, or analyzing the success of the current goals.
When you have a geographic report, you can easily get performance data on-time metrics as well as data on how different geographies work using the Google Ads dimensions tab. There are several different types of SEO. One of them is local SEO, which involves targeting people in the vicinity of any physical locations you might have.
This will help you plan your marketing strategy by providing insight on the best time to start a lead-generating content campaign and giving you ideas for local search terms or content strategies to make.
Even if you don’t have any physical locations to use for local SEO, you can use your AdWords geographic data to improve a regional, national, or international SEO campaign.
Here’s how to find your Adwords geographic performance:
You’ll want to look at the following for each venue, whether it’s a city, state, territory, or country:
- Revenue (or conversions): Which areas generate the most signups or sales?
- Clicks, Impressions, and CTR: Is there a geographical area where your ads are more likely to be clicked?
Then, using Google Trends, see what kinds of phrases people are using in those locations to talk about your product or business and whether those phrases are increasing or dwindling in popularity.
Use this information to refine your keyword goals and boost your on-page SEO. By doing it right, you are unlocking SEO success.
Display Network Audience Data
While Google does not publish an official list of ranking factors, one thing is certain: backlinks are a significant off-site factor.
But, to say the least, getting so many links to each page you want to rank can be difficult. That’s where data from the Google Display Network comes in. If you’re running display ads, you can use the information to find great link-building opportunities to help you climb the ranks.
To do so, open a display campaign’s Placements report and press the “Where Ads Showed” tab at the top. This will show you a list of the places where your ads have been shown, as well as their results.
Since it helps you to communicate with consumers through a million websites, the Google Display Network is popular among advertisers.
Display network gives you the ability to display your advertisements to people who are visiting their favorite news pages or blogs, which is a unique feature. The Google Display Network also offers a number of targeting choices to ensure that you reach the right people.
This method is a simple way to find relevant places from which to create links, and it will assist you in getting the most out of your Google Ad campaign data.
How To Set Up a Google Ads Campaign
You might think that creating a Google Ad campaign is difficult, but you will be surprised how easy it is once you know the right way to it. Many companies are providing SEO services, and it might also help you with your Google Ads campaign.
Follow these steps to start a Google Ads campaign:
- Log in to your Google Account.
- Go to Google Ads and click ‘Start now.’
- Create your Google Ad account by entering your email address or logging in with an existing Google account.
Don’t worry; it shouldn’t take more than a few minutes. After you’ve filled in all of the required information, you’ll be taken to the next tab, where you can start creating your first campaign.
Choose a Campaign Type
You can choose from a variety of campaign styles. It’s better to select “Search Network only” when you’re just getting started.
However, no two Google Ads campaigns are alike; in particular, there are five distinct types of Google Ads:
- Search Network campaign.
- Display Network campaign.
- Shopping campaign.
- Video campaign.
- App campaign.
Regardless of the campaign, there will almost certainly be many ad groups. Each ad group could reflect a different product you’re trying to sell to the same audience, and each ad group could have its own keyword collection.
Then, choose a name for your campaign. You may want to choose a name that relates to the product or service you’re promoting. Continue by pressing the Enter key.
Select Your Target Audience
It’s important to choose the correct target at the outset of your campaign, so Google understands your objectives. It doesn’t matter if you want to increase your online sales, bring more customers to the house, or get more phone calls.
You can choose the specific location you want to target. A city or a state to show your ad. It is only necessary to choose locations where your business can gain. You will waste your money and time if you have a broad setting that does not benefit you.
This feature ensures that your ad is only displayed to users who search for the keywords you’re bidding on and are in the geographic location you specify.
Set Your Budget
Google will provide you with three regular budget choices, or if none of them fits your needs, you can create your own. Just pay for clicks, change your budget, and pause your ads at any time are just a few of the benefits.
Remember, it’s best to keep your daily budget low until you’ve mastered Google Ads. This allows you to start small, collect data, and then scale up what’s working once you’ve gotten a better understanding of your campaigns.
Please keep in mind that Google can and will go over your regular budget. As a result, it’s important to keep a close eye on your campaigns and change your budgets on a weekly basis to ensure you don’t exceed your monthly ad budget limit.
Choose Your Keywords
This can be challenging, particularly for new advertisers. Your first instinct could be to include as many keywords as possible that you believe are important to your business. But that’s not how it works in Google Ads.
Concentrate solely on the “bullseye” keywords.
These are the keywords that you can be certain that the person searching for them is looking for exactly what you have to give.
Create an Ad
This is where the real fun starts!
You get to create an ad that will entice your customers to visit your website by enticing them to click on it.
Potential customers are more likely to click on an ad that contains the same keyword as the one they typed into Google’s search bar.
So, if you want to target a particular keyword term that your customers use, make sure to include it in one of the two headlines.
You can now move on to the ad summary after you’ve finished with the headlines. Focus on the most important features of your product or service, explain any special offers you may have, and conclude with a clear call to action.
Finally, when people click on your Ad, tell Google where you want them to go. This could be your homepage, or it could be a link to a specific landing page on your websites, such as your pricing page or a specific product.
When customers click on your ad from a desktop or mobile computer, Google will show you what your landing page will look like. This ensures that the information in the ad is mirrored on the landing page, resulting in higher conversion rates.
Monitoring Your Campaigns
Keep an eye on the analytics as your ads run. You will be able to see what works and what doesn’t. You’ll be able to get closer to what would deliver you the best results if you pay attention to what your ads do.
You can generate similar advertising for higher cost-per-click keywords once you’ve found out which ones your customers click on the most. This will assist you in increasing your return on investment.
Now is the time to get started. Once you get started, you’ll discover what works best for your campaigns and how Google Ads can help you promote your business.
How Does Google Adwords Charge?
The sum that Google Adwords requires for advertisers to pay is determined by the type of advertisement they are running. Since Google Ads is a pay-per-click advertisement service, your ads will be shown for free, and you will only be paid if anyone clicks on your ad.
Doesn’t it sound fantastic?
You just pay when anyone clicks on your ad and goes to your website!
Google ads, when done correctly, can generate a lot of high-quality traffic for a lot less money than other types of advertising.
However, if you don’t know how to handle the process effectively, costs will quickly rise as you risk driving low-quality traffic. Understanding how many factors play into how much each click costs you is critical to running a successful AdWords campaign, including:
- Keyword competition
- Maximum bid and bid position
- Your keyword quality score
- The average monthly budget
- Click-through rates
Targeting keywords have different ranges, and if you are going for high-volume keywords with many monthly searches, you can be paying for a big amount of money. It can go from a cent to 10 dollars.
Though Google Ads won’t directly improve your SEO results, there are a number of ways it can help you achieve SEO success in the long run. Google Ads may help introduce your content to a larger audience, increasing the probability of people sharing or connecting to it, resulting in valuable backlinks.
With Google Ads, you will surely enhance your digital marketing campaign, which can definitely enhance your SEO efforts. What you are paying is worth the money! Moreover, you will clearly remain ahead of the competition if you spend some money now on a responsive web design service. Using an excellent web design means creating an SEO-friendly site.