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These days, ‘stealing’ is a skill most people need if they want to get ahead. This is especially true in the digital marketing sector, where your strengths or weaknesses could easily be exposed by just looking at a couple of tools online. This strategy is more commonly called ‘competitor analysis’ and it’s a great method to help you develop your own offensive and/or defensive strategies for business. But be careful what you try to steal – for it might do more harm than good.

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