seo-reseller
What Are The Benefits Of Being An SEO Reseller

SEO is easily understandable nowadays, but SEO reseller is a little different. This article hopes to enlighten you about what being an SEO reseller means.

Before talking about the benefits of becoming an SEO reseller, you would want to know what it means to become one. An SEO reseller is one party between an SEO reseller program. The other one is the SEO agency that provides SEO services. As the name suggests, the SEO reseller purchases SEO services from the SEO agency. They then offer it to end clients who are interested in availing such services.

White Label SEO and Becoming an SEO Reseller

The SEO reseller typically appears as the SEO service provider in front of the clients. In most cases, the clients never even come in contact with or know about the SEO agency. Of course, it depends on the relationship between the SEO agency and SEO reseller. The reseller typically buys the SEO services, marks up the cost, and profits from it. This way of doing business has to do with what they call white label SEO.

For those unfamiliar with the concept, white labeling is when a company offers services to another company, which rebrands it as their own. In the case of white label SEO, the reseller rebrands the services they bought from a private label SEO company. The SEO company provides the reseller with the materials, such as keyword research and SEO audits. The reseller can then label and send them to clients as if their own.

The relationship between private label SEO and SEO reseller is unique. In most cases, the reseller offers a complete package to their clients from the SEO agency. Other times, the SEO agency’s services complement the reseller’s own marketing services. The things a reseller can do with an SEO reseller program are almost limitless. It is no wonder many businesses are looking to become an SEO reseller.

Should You Become an SEO Reseller?

Becoming an SEO reseller stands to offer several benefits. It is great because even a new marketing agency or an established one can take advantage of it. The most significant benefit of being an SEO reseller is the ability to focus more on generating new businesses. This way, a reseller can increase their bottom line, thanks to expanded services offered to their clients.

Working with white label SEO companies also offer benefits, such as:

Having access to real experts

SEO resellers get to work with real SEO experts. It is a huge benefit for a new company with no one specializing in SEO or is still at the amateur level. A working relationship with a professional SEO company is a big help even if you are experienced. If it is a team of experts, a reseller can no doubt provide SEO services more efficiently.

Reliable SEO services

Another significant benefit of white label SEO is the more reliable services that SEO agencies provide. If you were to create your own SEO campaign, it typically begins from scratch. The results will also be entirely reliant on how well the campaign was planned. However, by being a reseller, you can work with a reliable partner with services already proven to generate possible results.

It is more affordable

At first, it does not seem like being an SEO reseller is affordable, but it is. Creating and managing an SEO campaign takes a significant chunk of time, effort, and money. One a newly formed company cannot afford. By being a reseller, you can access SEO services at a discounted price and resell it for a profitable cost.

More options for customers 

Marketing firms looking to give their customers more options can turn to white label SEO. Along with their specific services and products, they can expand through the SEO reseller program at a low cost. Without a considerable investment, a reseller can upgrade their agency and provide their clients with more services.

Better scalability

While a marketing agency can also provide SEO services, one of the issues they will encounter is scale. A small firm can only take on so many clients without getting overwhelmed. Taking too many clients with a small team to work on the projects is a recipe for disaster. However, an SEO reseller has the freedom to take on as many clients and use as many SEO services as they need.

Builds better relationships

Besides these benefits, the relationship between the reseller and the SEO agency fosters mutual growth and create learning opportunities. The reseller can gain valuable knowledge on SEO strategies and more – a path to becoming an expert in the future. On the other hand, both the SEO company and reseller can build better client relations to grow.

Conclusion

White label SEO is quite a popular concept these days and for a good reason. Similar to how outsourcing is an innovative idea, becoming an SEO reseller is just as essential. Thanks to SEO reseller programs, small marketing companies can break free from their limitations. It serves as an excellent stepping stone to a better, profitable future.

References:

https://www.semreseller.com/blog/what-are-the-top-benefits-of-an-seo-reseller/

https://posirank.com/blog/seo-reseller-white-label-seo/

picking-a-brand-name
3 Must-dos: How to Pick a Brand Name You Won’t Regret

Brand names are part of brand personality. Any business owner who’s ever had to figure out names for a new product or new company understands how draining the process can be. So today, let’s talk about how to pick a brand name that you’re not going to regret down the road.

When you’re picking out a brand name, the initial excitement can be quickly replaced with despair. And it’s mostly because all the good names are already taken. Just think about how many brands are out there, and how many of them are in the same industry as you’re in.

A quick search on Google reveals plenty of articles that cover the topic of naming strategies. For the most part, they cover a list of requirements that new brand names must fulfill.

They need to be unique, in line with brand strategy, and a name that’s easy to remember. And it’s all true. After all, one of the most important communication tools for brands is a good and memorable name.

How to Pick a Brand Name With No Regrets

So many brands have proved that a good name works wonders. A few examples:

  • Pepsi used to be Brad’s Drink.
  • Dunkin’ was once Open Kettle.
  • Snickers used to be called Marathon in the UK.

Unfortunately, not a lot of publications mention how some naming decisions affect a business in the future, and how it might cause problems later on. 

Brand experts and strategists like Brand Master Academy recommend remembering some aspects of the brand name decision-making process that needs to be analyzed before changing names. You need to take these aspects into account as early as possible, so you save time and money in the future.

Here are three aspects to remember when you’re learning how to pick a brand name without regrets.

#1 Making a brand architecture decision

The first question that needs to be asked is whether you truly need a new name. If you’re launching a product or a new service, check first if it’s possible to use the existing names that your company already owns, especially if any names have already achieved an impressive level of brand recognition.

Building an all new brand from scratch can be a preferred option if business owners want to feel innovative and creative, but in all truth, it should be the last resort. Building brand awareness and cultivating recognition takes years. It’s also quite expensive. 

Instead, why not consider these options:

  • Product variants
  • Sub-brands
  • Endorsed brand

These examples can benefit from a stronger umbrella brand.

And when you’re thinking about naming the convention and the brand architecture for the newest addition to your brand portfolio, think 5-10 years in advance. 

Consider what the next products or offerings in the pipeline would be, where they would sit architecturally, and how they would coexist with the product that you’re launching right now.

#2 Choose between descriptive or abstract

It’s tempting to go for a new name that describes the category your business operates in — to some extent at least. That is very understandable, because a brand name can play a double role.

It identifies the brand, but also describes the category to which it belongs. That saves plenty in both time and money, and it requires less effort to explain to potential buyers what you’re selling. A double-purpose brand name also comes in handy with SEO.

But since nothing ever remains the same, you’ll encounter some problems later one, when you don’t want your brand to be in this particular category anymore. You want to extend the scope of your brand.

One good example of this is MTV (Music Television). Before, it used to feature different top-ten lists and was all about showcasing music videos from the latest pop artists. But nowadays, you see them focusing more on teenaged shows. 

Another good example is Dunkin’. They’ve recently dropped ‘Donuts’ from their name so they can effectively reposition themselves from a doughnut brand to a beverage-focused company.

What’s your alternative solution to a name that is reliant on its category description?

Go for an abstract name. It doesn’t have to mean anything particular and for the most part, it has nothing to do with the category it represents at all. Really popular brands that do this include Costco, Target, Apple, Amazon, Starbucks, J-co, Netflix, etc.

The potential benefits? They’re all significant, especially when you have a budget big enough to support the launch of any new products or services. Keep in mind though that more effort and resources are needed to build brand awareness and to explain to customers what your brand does.

#3 Quality-check the new name

After confirming your list of potential names to see if you can use them legally, it’s rather tempting to throw it all to the wind and proceed with your next plan. But there are two more things that you need to do, and it’s all a part of quality-checking your new brand name.

When you’re learning how to pick a brand name, remember to do this:

  • Potential digital presence: It’s free and doesn’t take that much time. Investigate whether the URL (your new brand name plus the extension you want to use) is available. If the URL is already taken, you can either pick a different name or purchase the domain. Check and make sure your social media handles aren’t taken either. Also see what comes up when you Google Search your new brand name. See if it’s going to be easy to build a meaningful presence in the search results.
  • Offensive language: If you’ve got a global ambition for your brand (but honestly, what business doesn’t?), you need to make sure your new name doesn’t mean anything offensive in other languages. This process is a little daunting, but you can’t ignore it.

The Impact of a Good Brand Name

Building brands take years of planning, money, and strategizing. It’s a fact that lots of big brands in the world can easily confirm. A brand recall afforded by a good name is a compliment for any company. Plus, it demonstrates a personal connection between the business and the customer.

Carefully crafted brand names go a long way to etch a solid identity for new ventures. Keep at your marketing strategies, and it can define your success.

ppc-data-aggregation
3 Ways to Merge PPC Data Across All Platforms Possible

There is plenty of data in every PPC campaign. Doing a PPC audit should help you find it. But as data comes in every shape and size, there are also multiple platforms in various formats. Knowing how to merge PPC data across all platforms can get a bit cumbersome.

And so, this article is all about describing common methods of PPC data aggregation.

How to Merge PPC Data Across All Platforms

When you run a PPC campaign (or even when you hire great PPC providers), business decisions are based on big amounts of data. Having a quick access to data is critical for making the right decisions at the right time.

Organizations understand the importance of data analysis and data quality, but they often overlook data aggregation in data management. But this can be detrimental. Aggregating data is part of efficient data management.

So here are 3 ways you can merge PPC data across all platforms possible.

#1 Data Studio Blending

Data Studio is a tool for data visualization, and it’s great when your data is already structured and cleaned properly. But if you need to merge data from two sources, you can read through a data blending support page. This page can walk you through all the things you need to know in detail before you start.

Image Credit: Google Support

A good thing to highlight here is that blending is the left outer join, so it includes everything in data source A, and only data from source B that matches with the specified join keys. This method also needs a bit of understanding of data structure and left outer joins.

Image Credit: PPC Hero

#2 Combine Data in Google Sheets

The simplest method of aggregating data is to use Google Sheets. Rachael Law, Account Analyst at Hanapin Marketing, has a favorite method that she calls the Query function.

First, you import data into separate sheets by platform. Afterward, make sure your columns align. Impressions, clicks, and the others need to be in the same columns on every sheet. When that’s done, you add in a platform column.

Image Credit: PPC Hero

The next step is to use the Query function in Google sheets to aggregate the data you’ve encoded. Other function options in Google sheets that you can use are SUMIFS and Index Match.

After aggregating your data, it’s easier to use pivot tables, query functions, etc. to organize and group your information. If you’re going to export to Data Studio for visualizations. And now you only link to this one sheet instead of doing it for each platform-specific sheet.

#3 Using Third-Party Aggregation Platforms

There are third-party data aggregation platforms that can ease the problem of data cleaning, aggregation, and transformation. Funnel is a great example of this. Some third-party aggregation platforms come with price tags, but they all offer substantial benefits, including lots of pre-built connections to other popular platforms. There are also custom dimensions and metrics that are ready to be used.

This is perfect for quality assessing your data before pushing it to a platform like Google Sheets or Data Studio. But if you’re looking into something specific, you can adjust the dimensions and metrics to find the answer to your question.

But if you’re unsure about doing the data aggregation yourself, don’t worry. There are digital marketing companies out there who can help you.

ppc-ad-spend-google
How to Avoid Wasted PPC Spend in 3 Easy Ways

We live in crazy times right now. Perhaps there were times when you have had to pull back spending drastically. Or if your business is thriving, then you have a couple of priorities set in place. Chief of which is knowing how to avoid wasted PPC spend.

Nevertheless, learning how to avoid wasted PPC spend should be a priority for everyone. And in this article, we’ll walk through 3 easy ways that an expert digital marketing agency like us does to learn how to avoid wasted PPC spend.

3 Ways on How to Avoid Wasted PPC Spend

Image Credit: Wordstream

There are factors that affect ad spend pacing, and there’s ways on how to avoid wasted PPC spend.

A typical small business can waste 25% or more of their total paid search spend. Evidently, it’s a big problem, however tackling wasted spend in Google Ads can be a bit of a challenge for account managers. 

So before you turn your eyes to the latest PPC trends or the shiniest and newest tools, figure out how to avoid wasted PPC spend first.

Together, let’s head back to the basics and focus on the core components of your campaign. Most of the time, by simply tweaking your settings or adjusting your structure, you can fix a lot of big account leakages.

Here are 3 ways to avoid that wasted ad spend.

#1 Taking out keywords that don’t convert

One easy way to win and never waste PPC spend is to take out all the keywords that are spending but aren’t converting. You can check and look at the past 60-90 day date range and apply filters for keywords that haven’t converted yet. 

You can remove them from your account and cut down some of the spend that isn’t producing any conversion actions.

#2 Checking the DDNT

DDNT, according to Emma Smith, stands for Device, Demographic, Network, and Time. All four of them are settings that you can check either on an account level or at campaign level. 

They’re pretty easy to miss, but they can impact your account a lot. You can try placing bid modifiers on all of these settings, so that you either increase or limit spend wherever you’re seeing the most traffic.

For instance, if you’re seeing that a lot of conversions come from males in the age range of 30-50 years old, you can put a positive bid modifier on males and on the 30-50 age range. That way, Google will know to show people who fit that criteria.

Ergo, you avoid spending money showing ads to people who are less likely to convert.

#3 Setting up automatic scripts

And of course, another way of eliminating unnecessary spending is to set up automatic scripts in your accounts. Scripts are a good way to make sure things aren’t being missed. They may seem small, but they will add up. 

You can use scripts for negative keyword conflicts, errors with landing pages, disapproved ads, etc. It’s a good way to keep an eye on some of the smaller issues without manually having to go in and perform an audit. The best PPC providers do that.

ppc-ads-copy
3 Factors to Consider When Writing Ad Copy

When you first start doing online advertising, you would be under the presumption that ad copy is absolutely everything. But after ad copy adjustments, you see no improvement. So here are factors to consider when writing ad copy. 

Of course, not to say that ad copy is completely irrelevant. But what can one think when they find that ad copy adjustments don’t change much?

Some Factors to Consider When Writing Ad Copy

After all that, you may think that ad copy is simply filler, and that it doesn’t matter as much as people make a huge fuss about it. But there have been tests that proved ad copies can make a big difference. What did not make a difference for one brand can make a difference for another.

So let’s take a look at three factors to consider when writing ad copy, so you’re on your way to making it effective.

#1 The intended market and their needs and wants

You should be asking yourself the question of who is the person that you’re talking to, and what do they care about?

Because depending on the product you sell and the service you offer, your customers will likely share a lot of similar traits. And each one of those traits have the potential to make a difference when you’re writing your ad copy.

Traits can be something as simple as gender or a job position. What you’re trying to do here is to consider which concerns, habits, struggles, or mindsets are hidden behind those traits. After you’ve figured out what’s behind those traits, you can leverage it in correlation with the product or service that you sell.

#2 Customer’s place in the funnel

At which stage of the funnel is your prospective customer reading the ad at? If someone doesn’t know enough about your brand, it would be really difficult to drive that first purchase with ad copy that mainly calls the user to buy. If someone already has knowledge about the product, or is already looking at buying at the moment, then pushing introductory ads won’t help either.

Marc Enokou of PPC Hero did a great job testing two different types of language with their prospecting audiences. And here’s what he had to say:

“For one brand, we tested two different types of language with prospecting audiences. We had 3 unique ads that were highlighting discounts customers get for their first purchase such as 20% off or free shipping, and a single ad telling a story about the product and our brand.

“The storytelling ad received a 97% higher click-through rate and a 120% better conversion rate in the first 9 days. That means people were twice as likely to click and once on the page, they were also twice as likely to convert because we were able to connect them emotionally to the brand instead of pushing the discount language. 

“After the first 9 days, the optimization system in Facebook Ads pushed 80% of the spend and traffic to that ad. The graphs below show the performance for the storytelling ad (orange lines) and the discount ads (blue lines) which are labeled as “all others” in terms of spend, CTR, and conversion rate.”

Image Credit: PPC Hero

As clearly seen on their spend graph, Facebook concluded that the storytelling ad was delivering better results on day 9. By the end of the campaign, the cost per add to card for the storytelling ad was $3.96. On the other hand, the promo focused ads recorded a $5.75 cost per add to cart.

#3 Context

An ad copy that is built around cultural, economic, or temporal context tends to send strong signals to the reader, because it increases the relevance of the ad. One really good example is an ad with the year 2019 while we’re actually in 2020. Another one is an outdated promotional ad.

Events, holidays, promotions, and economic crises may all be considered as different types of context that your ad copy can be adjusted to. 

For instance, this situation surrounding COVID-19 is a strong example of such a context. One can introduce new ads in Google, not mentioning COVID-19, but at least signaling to the user that business is still open, and they can still avail of your products or services.

Knowing the Factors to Consider When Writing Ad Copy

It’s quite easy to lose yourself in the weeds when it comes to writing ad copy and doing a PPC audit. If you think that flashy ads and pretty language can make a difference, you might want to reconsider your beliefs in PPC.

PPC specialists and digital marketing agencies now know that if you want your ad copy to make a difference, you have to remember 3 factors to consider when writing ad copy.

ppc-ad-spend
5 Important Factors That Affect Ad Spend Pacing

Whether it’s your own budget, your clients’ business, renewed budget entails new goals. Some are going to be attainable, and some may be a tad bit of a stretch. That’s why today, we’ll talk about important factors that affect ad spend pacing.

If you want to hit the ground running and deliver on your promises to clients, you need to make sure you spend your money effectively all throughout the month. For pacing budget and for paid media, there are some factors to take into consideration.

What are the Factors that Affect Ad Spend Pacing?

Today, we’ll walk through the 5 main factors that affect ad spending, which are:

  • Advertising platform
  • Stage of the month
  • Campaign age
  • Holiday and ad schedules
  • Campaign performance

In addition, we’ll talk about how each factor impacts your spend strategy (after you’ve done a PPC audit), so that you can achieve those goals, and even the stretch ones.

#1 Advertising platform

Understanding which platform or combinations of platforms you’ll be advertising on is an important factor that goes into play when you’re pacing your budget. 

It’s true that platforms are similar in a lot of respects, each social media network has its own fair share of nuances. This is incredibly true in regard to the management of daily budgets.

Image Credit: Wordstream
  • Google Ads: Google’s marketing products have expanded quite a lot over the last decade to incorporate new ad types and new platforms. The general structure for how your ads are served are the same across all: bid and ad relevance (quality). Budgets are controlled at campaign level and the spend is distributed across all ad groups.
  • Facebook: Depending on the size of the audiences you are marketing to on Facebook, you’ll find out that daily budgets you establish usually come in wherever you intend them to. Facebook charges advertisers based on impressions in relation to performance and bid rather than a CPC model in tandem with performance.
  • LinkedIn: LinkedIn places you in-charge of the relationship between your audience reception to the ad and your place in the auction. It’s important to note the differences in LinkedIn ad formats because some include both desktop and mobile placements without the ability to remove or add one individually. This affects the way ads are served and subsequently whether they’re capable of reaching their daily LinkedIn budgets.

#2 Stage of the month

One of the important things to take into consideration is which part of the month you’re starting to run paid ads. When you’re starting fresh, there are numerous delays with receiving or creating landing pages, assets, etc. 

Image Credit: ShareTribe

Understand what your overall budget is for the month, and how much time you left to hit that figure.

Take your overall spend target and divide it by the remaining number of days that remain in the month. It gets tricky because the pressure of time and spend affects your goals. 

Depending on the infrastructure and the platform you’ve got in the account, you might be able to comfortably spend a higher amount for shorter periods of time. 

In some cases, it can result in inefficiencies, especially if they’re new campaigns and the algorithms will need time to learn. 

If the assets you need in order to launch your ads are delayed, and the majority of the month is lost, then it’s better to change your budget strategy from a monthly to a quarterly perspective. This way, you can spend less and make sure everything is running smoothly while you’re campaigns launch, and as you introduce new ones.

The takeaway? Acquire assets you’ll need and ready them before the start of the month.

#3 Campaign age

In most cases, businesses would want to launch new campaigns or make adjustments to pre-existing ones. This might leave many account managers with uncertainty on how they should pace their spending with new and unproven ads.

All in all, you need to assess the budget that you have, the time-frame that you need to spend that budget, and your desired goals associated with the new campaign.

#4 Holiday and ad schedules

Image Credit: WordStream

As you build out your budget plan for any platforms, it’s wise to note any holidays that are present within the month. It’s wise to frontload the budget at the beginning of both months. This lets you pace ahead of your target as opposed to if budget was spread across the entire month evenly.

#5 Campaign performance

It can seem like a total no-brainer, but one of the primary considerations of how to pace your budget on a daily basis relies on how your campaigns are performing. When you’re assessing where to allocate your spend, make sure you observe 3 important components:

  • Scalability: If audiences are driving a decent volume of results for lower costs than others, allocate greater portions of the daily spend there. The size of your audience, as well as, search volume play a part in this, so pay attention to those components.
  • Funnel implications: What’s the value of the promotion you’re running? If it leads to direct sales, you’ll know how much  more you can allocate towards a campaign to stay within your acquisition goals. If the ROI is more complicated to measure or the promotion is closer to the top of the funnel, and takes time to turn sales, use the best data you’ve got to set a target CPC and optimize from there.
  • Performance & spend over time: If your campaigns aren’t new and have been running for a period of time, you can analyze the effect that different spend levels had on them. This indicates whether increase in spend would be detrimental to performance.

Check on Factors That Affect Ad Spend Pacing

Planning on figuring out how to pace your paid media spend is essential. But that doesn’t mean you should set up your ads and then leave before checking back next month. Expert PPC providers from experienced digital marketing strategies recommend that you keep an eye on performance, whether that’s through manually checking or running regular reports.

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